In 2007, Yael Mer and Shay Alkalay established the design studio Raw Edges in London. They value design that holds form, function, and color, with an approach that leaves plenty of room for playfulness and inquisitiveness. Using this rich philosophy, they have been able to offer their designs for use in collaborative products with brands known throughout the world, including Vitra, LOUIS VUITTON, and STELLA McCARTNEY. They have received awards including Elle Decoration, Edida Award, and Wallpaper Design Award.